Liz Hochstedler
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Shoppers emerge on Black Friday
I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data…
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Are you participating?
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday…
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Are you prepared to serve all customers?
Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I…
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Thanks for another great ProfitX!
Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the…
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Are you hosting the wrong kind of event?
Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few…
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It pays not to be lax in your F&I services
What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week?…
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How much can you learn in just a few days?
Close your eyes for a minute and imagine how great it would be if you could increase profits in every…
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Are you ready to sell electric vehicles?
As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city…
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Are you responding to your customers?
I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said…
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Dealer education leads to increased profits
Sometimes it seems there is an odd juxtaposition in our industry.
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New motorcyclist joins the ranks
I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night.
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PSB offers quick tips to help dealers
Powersports dealers are busy. Sales need to be made; service needs to be completed; parts and accessories need to be…
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ATV sales may be coming back
A couple months ago in this blog, I wrote about my first ATV ride. It was exciting, refreshing, exhilarating to…
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PSB blog readers seek data
Everyone who blogs for the website brings different information to the table, and each was chosen to blog because of…
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Don’t forget that this industry sells excitement
When I took my post as the associate editor of Powersports Business more than six months ago, I had some…
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Things are starting to look up
As the primary selling season begins, there’s a hint of optimism in the air.
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Custom motorcycle demand changes
Though demand for custom motorcycles had dropped, and the economy had taken a downturn, the news of Big Dog Motorcycles’…
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Industry responds to Japanese earthquake
When the world learned of the devastation in Japan that followed an earthquake and tsunami on March 11, people everywhere…
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What are customers using their smartphones for?
Think for a second how often you see cell phones in your daily life. At the mall, teens are using…
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