BY ERIC MCMULLEN Consumers have more distractions and less time to consume your content than ever before. Video is a great way to get in front of this because it ...
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Free Video Marketing 101: Powersports Edition
BY ERIC MCMULLEN Video is the most effective way to get in front of your customers right now. This shouldn’t come as a surprise, but if you aren’t doing it ...
Read More »Sales vs Marketing
BY ERIC MCMULLEN Sales and marketing. The two words are usually only separated by a forward slash, but are they really that similar? Especially in small businesses, we often lump ...
Read More »Search engine optimization and you
BY ERIC MCMULLEN The internet is an ocean without a floor. With its continued growth comes great marketing opportunity. Search engine optimization, or SEO as it is most commonly referred, ...
Read More »Success stories from “the social media guy”
BY ERIC MCMULLEN If we only use ten percent of our brains, imagine what percentage we use of our computers. After being the “social media guy” for two years, I ...
Read More »Digital marketing agency vs. in-house marketer
BY ERIC MCMULLEN Powersports is easy, right? You’re selling an experience, you’re active on social media, your numbers are on the rise… You’re doing terrific! You’re on the right track ...
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