Powersports Business

Massimo Group launches AI security platform initiative 

The new artificial intelligence initiative will integrate autonomous patrol vehicles, spherical robots and drone systems used for security.

AIMExpo heading back to where it began for 2027 event

AMA Washington rep appointed to Motorcyclist Advisory Council

Yamaha updates several YZ models, returning ATVs get new colorways

Kawasaki returns to big-bore two-strokes after a 20-year absence, introduces W175 LTD to U.S.

Marine Corps awards Polaris $98M for lightweight UTV production

The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced light tactical UTV.

Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy

RideNow opens new Gainesville superstore, expands inventory and service capacity

Très bon! CFMOTO launches redesigned ATV

Honda unveils retro-inspired CB1000F for new model year

Honda celebrates the start of production for new Pioneer 1000 Deluxe

On April 24 at its South Carolina Manufacturing facility (SCM), approximately 700 associates were on hand as American Honda commenced production on the 2026 Pioneer 1000 Deluxe, its recently introduced multipurpose side-by-side. Available in three-seat…

Two Pennsylvania Harley stores merge under new ownership

Bar & Shield winning dealership sets standard for operations, customer experience

Former Wisconsin dealership looks to reopen following tragedies

Segway pushes limits of off-road performance with new Super Villain

KYMCO USA rolls out Downtown GT 350i scooter to dealers

Marketing That Drives Sales, Not Just Likes

In today’s retail environment, it has become remarkably easy to confuse marketing activity with marketing success. Social media engagement can certainly play a role in visibility and brand awareness, but retailers must be careful not…

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers

Turning Vendor Partnerships Into Marketing Assets

Marketing Without a Big Budget

Reputation Management in the Age of Online Reviews

Marketing to Multiple Generations Under One Roof