Powersports Business

Dealer Council chair weighs in on Harley’s struggles, recent reset

George Gatto, dealer and chairman of NPDA’s Harley-Davidson Dealer Council, gives his perspective on the latest challenges The Motor Company and its dealers have faced.

Harley recalls more than 88,000 motorcycles over crankcase pressure issue

May is AMA ‘Take a Kid Dirt Biking’ month

ScorpionEXO switches U.S. distribution from WPS to O’Neal

Supercross: Hunter Lawrence wins in Denver, sets up title showdown

Honda celebrates the start of production for new Pioneer 1000 Deluxe

On April 24 at its South Carolina Manufacturing facility (SCM), approximately 700 associates were on hand as American Honda commenced production on the 2026 Pioneer 1000 Deluxe, its recently introduced multipurpose side-by-side. Available in three-seat…

Florida Harley-Davidson dealership property sells for $16.75M

Polaris Q1 shows tighter inventory and continued utility demand

Harley recalls more than 88,000 motorcycles over crankcase pressure issue

Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine

With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger, more expensive engines.

Taiga drops electric snowmobile lineup built on software-defined platform

Harley-Davidson confirms layoffs as company works to stabilize business

Honda overhauls Pioneer 1000 lineup for 2026, adds enclosed HVAC-equipped Elite model

Segway Powersports sells out initial Super Villain inventory in two weeks

CFMOTO unveils all-new ZFORCE Z10 lineup, marking push into sport SxS segment

NPDA white paper urges OEM pricing overhaul to meet FTC rules, protect dealers

In a white paper released April 23, the association said a growing disconnect between OEM pricing structures and Federal Trade Commission “all-in” pricing requirements is creating compliance challenges for dealers

Turning Vendor Partnerships Into Marketing Assets

Marketing Without a Big Budget

Reputation Management in the Age of Online Reviews

Marketing to Multiple Generations Under One Roof

Content Marketing for Retailers Who Don’t Want to Be Influencers