America’s Motor Sports adds service, in-house marketing directors Despite a tough Q4 for many dealers across Nashville, Tennessee-based America’s Motor Sports maintained single-digit increases in both unit sales and volume and a ...
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Dealer gets creative with WaveRunner addition
RJ Performance expands product offering to grow customer base RJ Performance, a dealership in southeastern Iowa, has added Yamaha WaveRunners to its inventory with the hopes of attracting a new customer ...
Read More »Behind the ropes at the Southbay Motorsports SX event
Dealership hosts its largest autograph party ever Southbay Motorsports in Chula Vista, California, was the place to be on the eve of the San Diego Supercross race. The dealership’s annual ...
Read More »Florida racing series boosts dealers’ buzz, bottom line
Tampa-area dealerships are sponsoring a local amateur MX racing series Among the vast number of different ways dealerships can use marketing to grow their customer base, rider sponsorship is closer to ...
Read More »Three state legislatures considering ORV trail support
Three separate bills are in the works in three different state legislatures, to further support the building and maintenance of trails for off-highway vehicles, according to a Specialty Equipment Market ...
Read More »Kansas dealership adds mower line to showroom, sees growth
Cycle Zone now offering Bad Boy Mowers Whether branching out into the electric bicycle market or adding outdoor power equipment, powersports dealers across the board are expanding their offerings to gain ...
Read More »FXR Racing dealer meeting relocation a success
FXR’s first-ever dealer meeting in the U.S. was a hit at Minnesota’s ERX park For some Canadian-born and -based companies, the thought of hosting their marquee annual event in the U.S. could ...
Read More »Presenters share insight at NC state dealer meeting
North Carolina Motorcycle Dealers Association’s Winter Meeting offers engagement Without any significant development pertaining to powersports legislation coming through the state general assembly, the North Carolina Motorcycle Dealers Association’s Annual ...
Read More »Moving to front-and-center
New LeMans Corp. president and CEO Mike Collins finds familiar faces in new role When Mike Collins took over as president and CEO of LeMans Corporation in June 2017, he ...
Read More »JE Pistons, Pro Circuit continue partnership
Ohio-based JE Pistons, a manufacturer of high-performance forged and billet racing pistons, will continue to serve as the official piston of Pro Circuit in 2018 and beyond. Dating back to ...
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