Features
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NPA auction results show solid pricing
The third annual Dealer Expo Auction hosted by National Powersport Auctions brought a variety of units to the 10,000 square-foot…
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Service dept. gets rock star treatment
It’s not uncommon for customers to plan performance or customization upgrades as part of their winter storage programs. With that…
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Auction pricing and volume peak in spring
As warm weather brings the start of motorcycle season, it also leads to higher pricing and volumes at auction, National…
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Fowlers Distribution launches Milano sport gear
Fowlers Distribution, a British newcomer to the U.S. market, launched its new Milano Sport riding gear line, debuted the 2013…
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Ride-Tek launches snowmobile clothing line
Ride-Tek has launched an all-new 2014 snowmobile clothing lineup at a price that dealers can sell to any customer with…
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Yoshimura Suzuki partners with Shorai
Yoshimura Suzuki Factory Racing announced that it has entered into a new partnership with lithium-based powersports battery manufacturer Shorai. Heading…
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No time like now to add a second line
Indian Motorcycle of the Twin Cities was the first dealership to be prospected by the old Kings Mountain, N.C., ownership…
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Love it or hate it, the Bell Rogue sparks interesting reviews
New helmet featuring muzzle draws a variety of riders Mad Max. Mortal Combat. Bane. SWAT. Ninja. Shredder. These terms have…
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Polaris GEM’s 2013 models launched
Vehicles equipped with new standard features and customization options On the tail of its one-year anniversary of acquiring GEM vehicles,…
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Power 15 dealers find success in events
When it comes to elite dealers, the recently named Powersports Business Power 15 are found near the top of the…
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Heavy stock brings customers to Mississippi dealership
Got Gear sees increases in 2012, with high hopes for ’13 Customers visiting Got Gear Motorsports in Ridgeland, Miss., would…
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Doran joins KTM sales staff
KTM North America, Inc. has named Brian Doran as area sales manager for the Great Lakes region. Doran has been…
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All hands on deck for bike promotion
Marketing outside the box can go a long way toward building a dealership’s customer base. Take Motorcycle Mall of Belleville,…
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LeoVince adds Performance Center in northern California
Facility part of a new focus for aftermarket company LeoVince USA knows its strengths — racing and street bike modifications.…
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Avon program rewards dealers for buying tires
Marketing Alliance program designed to introduce shops to brand Tires are a key sales piece to the PG&A department in…
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Yamaha sees U.S. sales increase in ’12
Sales of Yamaha’s powersports vehicles increased in the U.S. in 2012, but the rise wasn’t enough to drive up the…
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RIVA Racing/Athena ECU provides power
Modification offers plug-and-play engine management solution RIVA Racing has announced that the company’s long-awaited RIVA/Athena Pro-Series ECU for Sea-Doo iControl…
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Deals enhance OEM business operations
BRP and Kawasaki Motors Manufacturing Corp. are starting 2013 by enhancing their business operations. CGI Group Inc., a provider of…
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MIC expands membership to dealers
Retail customers likely to see benefits Powersports dealers and retailers can now take advantage of proprietary market research and technical…
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Dealer’s plea for Yelp reviews backfires
Site filters majority of Big #1’s customer comments Recently a woman needed her Polaris Ranger repaired, so she Googled area…
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