Dealer Consultants
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Don’t forget the children
The powersports industry has an opportunity that is too often not realized or just ignored by too many dealerships. This…
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Educate your staff: Invest in knowledge
“An investment in knowledge pays the best interest.” — Ben Franklin “Investment in knowledge.” Truer words have never been spoken,…
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When dealership culture eats your business strategy for a snack
Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and…
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Management styles that hurt your business — Part two
My previous blog article was about two management styles that hurt your business. The first article focused on absentee ownership…
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The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained…
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The rise of the micro-influencer
One of the most talked about trends in marketing today is the use of influencers to promote a product or service.…
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Why does your dealership need a social media policy?
Social media has changed the way we do business at almost every level of the dealership and it has changed…
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Management styles that hurt your business
One of the best things about owning a dealership is that you are the one steering the ship and are…
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Utilizing co-op to maximize your advertising budget
In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers…
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Six non-digital ways to increase your business
What? No social media. Stop social media? What are you thinking? That’s not what I’m saying. Please read more, and…
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