In building a system that involves a multitude of parties and layers within the system, it’s easy to find areas where costs and fees can be added in, ones that are easy to overlook.
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Without factory support, can anyone fix our service departments?
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides dealers ...
Read More »Warning: Today, 4 out of 5 kindergarteners can’t ride a bicycle
By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the Orange County IMS Outdoors event that today only one in ...
Read More »When inventory is low, drive sales through pre-orders
By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If you’re experiencing an inventory slump, this is a grand opportunity ...
Read More »Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been those who incorporate their customers’ needs into their marketing. This ...
Read More »Which digital communication channels are crucial to your customer service?
Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on the communication channels that your dealership should be using to reach customers. By ...
Read More »Tips for succeeding in tumultuous times
Sponsored Content by McGraw Powersports We are in unprecedented times. Men and women in the powersport industry are being forced to dig deep to find innovative ways to turn a ...
Read More »Tapping into disposable income
There have been several news items lately announcing new lenders entering the powersports market, and existing lenders charting notable profits. The trend has been unfolding for about a year. In ...
Read More »Q1 is shaping up nicely!
As we near the end of Q1, the powersports market is experiencing some encouraging positives. This is well-deserved good news after the past few years of only moderate growth, compared ...
Read More »Boating and riding enthusiasts take cross-country trek
What happens when you ignite a group of boating industry folks who are passionate motorcyclists, with a yearning for adventure? In my case, the result shifted from the top dream ...
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