Aftermarket
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What exactly are you selling?
It’s sure as heck not vehicles. You’re selling fun, adrenalin, freedom — or some other emotion or experience. Your customers…
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My favorite products to make merchandising easy
The following are my favorite products to make merchandising easy: Mounting materials One of the challenges to merchandising projects is…
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I’m feeling lucky today
I’m feeling lucky today, despite being crammed in a tiny airplane seat in front of a woman wearing waaay too…
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Managing the impact of down grading and sizing
This year is at best a trying one with the election, a still slow to recover economy and lending that…
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Brick and mortar: don’t throw in the towel yet!
If you are attending powersports retailing seminars a lot these days, you are hearing more talk about Internet sales and…
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The big don’t always eat the little. The fast always eat the slow.
Like most people, when I’m shopping for just about anything, I check the web and do some basic research first.…
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Marketing noise
When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to…
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Know your competitors, or you might get hit by a Deere
It’s a very competitive world — and it has been for a very long time. I’m guessing that it’s a…
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To match or not to match the price of an online retailer
I feel like all the world is getting too big for its britches regarding the information and details relating to…
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Be exceptional
Running a company that sells products for nearly every type of motorcycle, scooter and ATV, I can tell you first…
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