Dungey part of Wheaties mobile promotion
Ryan Dungey is one of five athletes who could be selected to appear on a Wheaties box, as the General Mills brand is using a promotion that mixes mobile and social media, according to MobileMarketer.com
Mobile consumers who log their workouts on MapMyFitness, a social network for fitness enthusiasts, can support their favorite athlete.
Other athletes in contention for the Wheaties cover are from para-athletes/track and field, lacrosse, mixed-martial-arts and women’s soccer.
Read the story on Mobile Marketer.com by clicking here.
KTM’s Dungey, from Belle Plaine, Minn., is in second place in the Lucas Oil Pro Motocross Championship. The series reached its halfway point on July 5, with the 4th of July tradition that is the Red Bull RedBud National in Buchanan, Mich.
