2013 Ninja 300 lands at No. 1 on KBB.com list
Bike had more March views than any other 2013 model
For the first time, Kelley Blue Book is presenting to Powersports Business readers exclusively the top 20 motorcycles for the most current model year of used bikes, based on views on KBB.com.
The 2013 Kawasaki Ninja 300 soared above all the other 2013 model year bikes to claim the No. 1 spot on the list. The Ninja 300 received 47 percent more
KBB.com web hits for March 2014 than the No. 2 bike, the 2013 Harley-Davidson FLHX Street Glide, which in turn received 81 percent more KBB.com web hits than its nearest competitor.
“These top two bikes clearly dominated interest in the 2013 model year,” said Lisa Pelissier, senior powersports analyst at Kelley Blue Book.
The top 20 list is populated exclusively by three manufacturers (in order of appearance): Kawasaki, Harley-Davidson and Honda. The bikes on the list represent a variety of motorcycle types, from sport bikes to cruisers, touring bikes, and even a dual sport bike and a trike. All models on the top 20 most researched list show hefty increases in page views compared to February 2014, just a month ago. Interest is up 11-80 percent for the bikes on the list in just one month.
“Interest in metric bikes is strong,” Pelissier said.
The top 10 most researched metric street bike list is dominated by Honda, which holds eight spots. Only two Honda families appear on the top 10 list, including the VTX1300 and the Shadow 750. Seven out of the eight Honda models received fewer page views on KBB.com for March 2014 than in March 2013. Meanwhile, the two Yamahas featured on the list both saw their page views increase.
Overall, street bikes earned an average of 1 percent fewer KBB.com web hits for March 2014 than in March 2013, with an average 2 percent drop for the models named on the top 10 list.
Pelissier noted that interest in sport bikes has dropped from a year ago. Sport bikes received 3 percent fewer KBB.com web hits for March 2014 than in March 2013; although, the average for the bikes on the top 10 most researched list is closer to a 5 percent drop. No model newer than the 2009 model year appears on the top 10 most researched sport bikes list, and all are in the 600cc class except for the 2009 Kawasaki Ninja 250R. Only the top two models saw an increase in page views for March 2014 compared to this time last year.
Both touring bikes and dual sport bikes saw an increase in KBB.com web hits for March 2014 compared to March 2013. Touring bikes received 7 percent more interest, while dual sport bikes are up 11 percent.
