The Dealer Lab
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Features
The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas…
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Features
The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
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Dealers
The Dealer Lab: Podcast on dealer disruption, automotive influence, and the future of fixed ops
In Episode 26 of The Dealer Lab podcast, host Max Materne welcomes Brendan Baker, editor-in-chief of Powersports Business, for a…
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Dealers
The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Dealers
The Dealer Lab: Inventory hygiene
In his third instalment of The Dealer Lab, industry veteran Max Materne discusses unit inventory and how dealers should manage…
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Dealers
John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
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Dealers
The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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Dealers
The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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