Artie Starrs
-
Harley-Davidson
Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI)…
Read More » -
Dealers
Wisconsin Harley store celebrates 50 years by moving to bigger facility
This year marks 50 years in service for family-owned Appleton Harley-Davidson, which is also celebrating the milestone by moving into…
Read More » -
Dealers
Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
Read More » -
Motorcycle
Harley-Davidson launches new global brand platform RIDE
Harley-Davidson says its new RIDE initiative looks to set the stage and usher in a new era of Harley-Davidson, while…
Read More » -
Harley-Davidson
Harley-Davidson confirms layoffs as company works to stabilize business
The layoffs come after a difficult 2025 for Harley-Davidson, which reported a $29 million operating loss, with a 12% year-over-year…
Read More » -
Harley-Davidson
Ford CEO says Harley-Davidson must evolve to remain competitive
Farley made the comments during a recent interview with Argentina’s La Nación, emphasizing that iconic American brands must continue evolving…
Read More » -
Harley-Davidson
Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
Read More »