Indiana dealer wins Polk prize in MIC contest

Kurt Hayden of Hayden Honda in Indiana is getting a customized, direct marketing list using the Polk Motorcycle Garage Predictor tool, thanks to the Motorcycle Industry Council. Hayden was named the winner of the prize after being one of the first 300 dealers to register for the Revive Your Ride! Fall Giveaway.

He was randomly selected in the latest floor-traffic-boosting promotion coming from the Motorcycle Industry Council’s ongoing Revive Your Ride! program. The Polk Motorcycle Garage Predictor tool will help create a custom list for Hayden, of Kendallville, Ind., helping him with new prospects and store visits by reaching potential customers most likely to own certain types of bikes by brand, segment, displacement, purchase type and purchase timing.

“This year we’re reaching out to dealerships with some great incentives to participate in our Revive Your Ride! Fall Giveaway,” said Cam Arnold, vice president, aftermarket at the MIC. “It costs no money to participate in this great program that increases floor traffic and puts cash into customer pockets. And now, dealers can win some valuable prizes on top of that.”

Read more about the Revive Your Ride! promotion in an upcoming edition of Powersports Business.

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