Industry veteran added to Tomberlin Group

An industry veteran has joined The Tomberlin Group to help the manufacturer develop its dealer base.

Ivan Escalante, who previously worked for manufacturer CF Moto, is now at the Augusta, Ga.-based Tomberlin Group, which offers a range of recreational vehicles, from Schwinn scooters to ATVs to electric vehicles.

“Tomberlin/Schwinn is a great company,” Escalante told Powersports Business. “It’s got a family sort of feel to it. They really take care of their employees, their dealers and their customers.”

Escalante will initially help build the Tomberlin dealer base, which besides scooters and ATVs, will be selling the brand’s new Tomberlin Vanish, an electric UTV.

Tomberlin is a member of the Specialty Vehicle Institute of America (SVIA), a nonprofit industry group.

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