Revive Your Ride! to launch spring sweepstakes

Starting April 15, powersports dealers and retailers across the country will kick off the Revive Your Ride! Spring Sweepstakes, aiming to boost floor traffic and sales. The program with give away a $10,000-pre-paid MasterCard, while 14 other winners will be awarded pre-paid cards ranging from $250-$2,500.

The Motorcycle Industry Council’s (MIC) Revive Your Ride! program will run the sweepstakes April 15-June 30. Participating dealers will be provided with a promotion kit that includes 150 6-inch by 9-inch entry cards and two 18.5-inch by 27.5-inch posters at cost ($20 plus $5 for shipping). Dealers also will have access to free downloadable posters, banners, post cards, eCards and more at www.mic.org/reviveyourride. Prizes will be fulfilled via a pre-paid MasterCard that can be used only in participating dealerships, retailers or service providers as designated by the MIC.

Consumers have to visit a dealer or retailer to get an entry card, and all prizes must be spent on powersports equipment or services.

“The MIC Aftermarket Committee wanted to kick off the spring riding season with an aggressive consumer promotion,” MIC Vice President of Communications Cam Arnold said in the release. “What rider or prospective rider wouldn’t be enticed to visit their dealer for a chance to win $10,000 worth of accessories, gear, parts or service? The message behind the sweepstakes is that now is the time to Revive Your Ride! and that dealers have the coolest products and trained staff to help you do it.”

Dealers can sign up to participate at www.mic.org/reviveyourride. Questions can be sent to RYR@mic.org.

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