Dealers
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Dealer Spike’s new dealer commitment promises more leads, faster support
Built on dealer feedback, the new Dealer Spike commits to 24-hour support resolution, 99.97% uptime, and guarantees a minimum 30%…
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Suzuki updates Hayabusa with new colors and Special Edition model
The Hayabusa remains an important halo model that draws showroom traffic and reinforces Suzuki's performance heritage, while appealing to enthusiasts…
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Scag expands dealer financing options through Huntington, Octane partnership
The partnership allows Scag dealers to manage the entire financing process through the Huntington Bank Powered by Octane platform, from…
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Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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ZiiDMS updates platform, built to support dealership groups
Built to support large and multi-rooftop dealership groups, the fully integrated platform connects sales, F&I, parts, service, inventory, and accounting…
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How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
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Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Norton drops details on new ADV range
After first announcing its new ADV range and subsequent U.S. comeback at AIMExpo in January, British Motorcycle brand Norton has…
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Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the…
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The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
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FTC crackdown coming for powersports dealers, advisers warn
On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers…
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Indian Motorcycle of Racine could soon be looking for a new home
The building currently occupied by Indian Motorcycle of Racine is on the market for $995,000, and the business, while still…
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Snowmobile sales stabilize in North America as aging rider base remains biggest challenge
The latest figures from the International Snowmobile Manufacturers Association (ISMA) show worldwide new snowmobile sales reached 93,789 units in 2026,…
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Your voice matters: Help us take the pulse of the powersports industry
Take the latest Powersports Business/BMO Capital Markets Dealer Survey and help shape the industry's conversation.
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Car Wars-Revvable collaboration connects conversations directly to deal pipeline
Car Wars, a company that provides phone solutions for dealerships, will now be integrated into Revvable's dealer management software.
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Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving…
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Segway expands Middle East footprint with first GCC flagship store
The launch is part of the company's broader expansion strategy in the Gulf, where demand for off-road vehicles continues to…
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