In Case You Missed It

Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, “What happens when motorcycle or UTV ...

The dealership buy-sell transaction caught everyone’s attention last month when RumbleOn acquired RideNow Powersports. Now, a single-location dealership that has had great success is changing hands, according to a press ...

Considering this your personal invitation to join us today as we reveal the 2021 video semifinalists for the Powersports Business Nifty 50 Awards. The YouTube Premiere, complete with a live ...

Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models within three years and it’s growing base of women riders. ...

BRP once again has turned to the pages of Powersports Business to reveal its Platinum Certified dealerships. A Platinum Certified dealership consistently exceeds the highest levels of customer satisfaction and ...

Chuck Boderman, who spent nearly four decades in the American Honda Motorcycle and Powersports division, has shifted into a new role for his next Honda ride. Boderman, most recently vice ...

Powersports Business previously reported when the Progressive International Motorcycle Shows (IMS) announced its annual November through February winter tour across the U.S. has been cancelled. In its place, parent company ...

A rising manufacturer of ATVs and side-by-sides has added to its executive board by hiring a familiar face to many in the industry. McKinney, Texas-based HISUN Motor Corp., USA, has ...

The COVID-19 pandemic has not slowed the aftermarket distributor marketplace, as a trio of recent new hires from Parts Unlimited and Drag Specialties can attest. Here’s a look at the ...

A message from the President and CEO of Kawasaki Motors Corp., U.S.A. (KMC): During the COVID-19 pandemic, our business in both Powersports and Engine divisions has seen considerable success.  New ...