Archives
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Nov. 10, 2008: Boosting store revenue by bringing F&I in-house
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Nov. 10, 2008 – Providing new information key to a successful follow-up
My wife and I purchased a new car earlier this year and I was amazed at the systems some auto…
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Nov. 10, 2008 – September slump deepens 2008 new unit sales decrease
A rough September interrupted a year-long pattern in industry new unit sales that had seen significant year-over-year declines in off-road…
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Oct. 13, 2008: The latest cop in the fight against identity theft: You
It was the mid-1970s, and I was sitting at my desk reading through the fines I might receive for a…
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Oct. 13, 2008: Defining a dealership owner’s responsibilities
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Sept. 22, 2008 – Identifying the real purpose of the salesperson’s greet
I recently visited a dealership near my hometown. A nice-looking salesperson walked up to me and said, “How ya doin?”…
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Sept. 22, 2008: How to reach the service department
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Sept. 22, 2008 – A change of marketing strategy
by Steve Bauer Managing Editor Despite continued sluggish sales for ATVs, trailer sales continue to hold steady, as manufacturers anxiously…
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Sept. 1, 2008: The ‘deep pool’ of returning powersports customers
Without them, you’re toast. That’s my conclusion after studying customer patterns year after year. If you don’t maintain your “deep…
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Sept. 1, 2008: Action items for improving the parts department
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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