Archives
-
Revising the rules in measuring the effectiveness of an ad campaign – June 5, 2006
Growing up on the family farm, we had only two rules. The first: If you had a good crop, the…
Read More » -
Structured process and sufficient training key to boosting sales – May 15, 2006
This is part of a series that looks at opportunities that were uncovered by GSA powersports specialists during actual consulting…
Read More » -
Start with a customer’s perspective to improve your dealership – April 24, 2006
This series of articles will recap some of the opportunities that were uncovered by our GSA Powersports specialists during actual…
Read More » -
April 3, 2006: A final glance at time management strategies
The value of planning and identifying times that should not be planned out are all part of successful time management…
Read More » -
March 13, 2006 – How to stop the paperwork avalanche
Have one of those paper-filled desks that are constantly on the verge of an avalanche? And do you spend countless…
Read More » -
Feb. 13, 2006 – Manage your time with these tips in mind
Keys to time management often sound simple, but can be difficult to follow up on. Go through these points one-by-one…
Read More » -
TRENDLINE – Utility Vehicle Market on Major Upswing
EDITOR’S NOTE: Powersports Business and Power Product Marketing (PPM), the Minneapolis research firm, hav been following the North American utility…
Read More » -
TRENDLINE – YTD Adult ATV Sales Climb 1%
EDITOR’S NOTE: During early June, Power Products Marketing conducted a survey on behalf of Powersports Business among 150 ATV dealers…
Read More » -
MARKETING – Women Have Special Training Needs
EDITOR’S NOTE: Marcia Kull presented the keynote speech at PowersportsBusinessXchange, discussing ways to market to an emerging motorcycle market: middle-aged…
Read More » -
MARKETING – Tapping into the Women’s Market
EDITOR’S NOTE: Marcia Kull presented the keynote speech at the first PowersportsBusinessXchange, in December, discussing ways to attract an emerging…
Read More » -
MARKETING – The Final Interview, Hiring and Orientation
This is the seventh and final article in a series that addressed the issue of hiring the right salespeople for…
Read More » -
MARKETING – Tips for Checking a Prospect’s References
This is the sixth in a series of articles that addresses the issue of hiring the right salespeople for your…
Read More » -
MARKETING – Dig Deep When Conducting an Interview
This is the fifth in a series of articles that addresses the issue of hiring the right salespeople for your…
Read More » -
Screening Applicants for the Sales Job
EDITOR’S NOTE: This is the third in a series of articles that addresses the issue of hiring the right salespeople…
Read More » -
Six steps to hiring right the first time
This is the second in a series of articles that addresses the six-step hiring pyramid. Hiring the right person the…
Read More » -
Hot Products
Heads Up Voltage Monitor Specifications — Rugged solid-state water resistant construction single, multi-color LED (red-amber-green) visually indicates the state of…
Read More » -
Dealer profit slips in July
Overall dealer profitability, as measured by Top Gun dealers nationwide, fell in July to 8.6% from the 10.6% recorded in…
Read More » -
UTV Sales to Top 200,000 Units in ’05
One market that experienced a significant resurgence over the last year and a half is that for utility vehicles (UTV).…
Read More » -
Utilizing the six-step hiring pyramid
EDITOR’S NOTE: This is the first in a series of articles that will address the issue of hiring the right…
Read More » -
Retail Sales Report August 16, 2004
Motorcycle sales in 2004 continued strong with sales through June reaching 541,536 units, according to figures compiled by the Motorcycle…
Read More »