Retail Sales Report August 16, 2004

Motorcycle sales in 2004 continued strong with sales through June reaching 541,536 units, according to figures compiled by the Motorcycle Industry Council (MIC). That’s an increase of 8.4% over the same period in 2003.
The highway segment continued to be the largest segment, posting sales of 358,123 units through June, up 12.0% over the same six months in 2003.
The fastest growing segment for the year was scooters, which grew at a rate of 20.1% over the six months. However, unit sales were only 28,059, about 5% of the total group sales.
Off-highway sales dipped 2.1% through June, reaching a total of 142,366 units.
ATVs, however, are not doing as well. After a strong first quarter, sales were flat in the second quarter and YTD sales through June were 357,672 units, up only 0.5% for the year. psb

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