Archives
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Nov. 10, 2008: Boosting store revenue by bringing F&I in-house
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Nov. 10, 2008 – Providing new information key to a successful follow-up
My wife and I purchased a new car earlier this year and I was amazed at the systems some auto…
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Nov. 10, 2008 – September slump deepens 2008 new unit sales decrease
A rough September interrupted a year-long pattern in industry new unit sales that had seen significant year-over-year declines in off-road…
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Oct. 13, 2008: The latest cop in the fight against identity theft: You
It was the mid-1970s, and I was sitting at my desk reading through the fines I might receive for a…
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Oct. 13, 2008: Defining a dealership owner’s responsibilities
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Sept. 22, 2008 – Identifying the real purpose of the salesperson’s greet
I recently visited a dealership near my hometown. A nice-looking salesperson walked up to me and said, “How ya doin?”…
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Sept. 22, 2008: How to reach the service department
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Sept. 22, 2008 – A change of marketing strategy
by Steve Bauer Managing Editor Despite continued sluggish sales for ATVs, trailer sales continue to hold steady, as manufacturers anxiously…
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Sept. 1, 2008: The ‘deep pool’ of returning powersports customers
Without them, you’re toast. That’s my conclusion after studying customer patterns year after year. If you don’t maintain your “deep…
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Sept. 1, 2008: Action items for improving the parts department
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Aug. 11, 2008 – The key behind improving the sales staff’s closing ratios
According to Pied Piper’s national retail benchmarking study, salespeople in the powersports industry ask a customer to set a future…
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Aug. 11, 2008: Steps to increase a rural store’s profitability
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Jul. 21, 2008 – Tackling a rural store with low profit margins
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Jul. 21, 2008: Special marching orders for your store’s special orders
OK you guys, knock off stocking those thousand dollar parts. And while I have your attention, can’t we please keep…
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July 21, 2008: Tackling a rural store with low profit margins
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Jun. 30, 2008: Where, and where not to, keep the F&I logs
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Jun. 2, 2008: A $240,000 money pit that’s sitting on your shelves
They were four small tubs of grease used for packing wheel bearings. All four of those tubs had been sitting…
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Jun. 2, 2008: Tackling new additions in the F&I department
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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May 12, 2008: Daily, weekly and monthly sales manager agendas
These articles recap some of the opportunities uncovered by Gart Sutton & Associates’ powersports specialists during consulting visits. These are…
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Apr. 21, 2008: A searchable dealer network … consider the possibilities
Sea-change. A profound change in thinking, in the way we live, in the way we perceive our universe and in…
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