Tag Archives: Dealer Internet FAQ

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards.

You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door?

Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website.

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the “best practice” to respond by e-mail or by telephone?

The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site.

While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how high the need is after we posted our Web exclusive ...