Bonnier Corporation announced it is ceasing publication of Hot Bike magazine, effective immediately. Issue 6 of 2018, on newsstands now, is the brand’s last.
“We can’t thank Editor-in-Chief Jordan Mastagni and his team enough for making a great magazine,” said Bonnier Motorcycle Group Editorial Director Mark Hoyer. “But as media and ad spending continue to change, particularly in the V-twin space, we have shifted our focus and efforts to our larger, more general interest, moto brands.”
The Hot Bike brand will continue to be active on social media, in two to three annual special-interest publications, and through events such as the Hot Bike Tour that takes place in September.
“For years the Hot Bike magazine has been spared the disruptive changes taking place in the publishing community with ad support from the motorcycle industry,” said Bonnier Motorcycle Group SVP, Andy Leisner. “Unfortunately, two significant reductions in ad revenue from an OEM and large aftermarket company hurt the print brand in 2018, and the decision was made to channel this content across other strong Bonnier Motorcycle Group brands.”