FeaturesNews

Analyst’s survey: Harley demand up 5% in Q2

A mid-quarter survey by Baird analyst Craig Kennison to assess Harley-Davidson dealership trends shows that “U.S. demand is up 4-5%, following a 25% surge in Q1 driven by an early spring.”

Kennison’s research note, provided to Powersports Business on Monday, also says that in a survey of 40 Harley-Davidson dealerships, “dealer inventory is particularly lean” and “more bikes are selling ‘at/above’ MSRP than ‘below’ for the first time since 2008.”

The report goes on to say that “we believe efforts to revitalize used bike prices have stimulated demand for new bikes — a sustainable trend. Dealers reported a 8-10% increase in used bike retail.”

Kennison also reports that “U.S. dealer inventory is near the lowest point in a decade, ending Q1 near 54 bikes/dealer, down from 124 in 2006.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
EPG Brand Acceleration
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.