Tag Archives: sales

"Although 2020 is a stormy year, the third quarter recorded the most positive performance ever. Now the situation is worsening again, unfortunately just when we are about to present to ...

We caught up with Freedom Powersports CEO and founder Kevin Lackey about dealership life during the coronavirus pandemic at their 13 locations in three states. Lackey offers a video update ...

How do some experienced salespeople make selling motorcycles seem so easy? The simple answer is that they have mastered three basic steps: trust, understanding and value.