With year-over-year sales growth in every motorcycle and ATV segment, Suzuki Motor of America, Inc. dealers used the shortest month to grow sales in a big way. February’s overall sales increased 33 percent over the same month last year. From KingQuad ATVs to Boulevard cruisers, from Enduro bikes to Suzuki’s expanding Standard-category streetbikes, shoppers visiting Suzuki dealers liked what they saw in February.
Sales of Suzuki KingQuad ATVs grew by 26 percent year over year, and also lead all Suzuki powersports segments for sales volume. The KingQuad 400 ATVs were the most popular among this segment in February. Along with continuing strong sales of KingQuad ATVs, Suzuki in February celebrated the 15th anniversary of its Suzuki Manufacturing of America Corporation in Rome, Georgia, where it completes the manufacturing of KingQuad ATVs for delivery around the world.
The classic appeal of Suzuki Boulevard cruisers helped power these motorcycles from Suzuki dealer inventory in February; sales grew more than 50 percent year over year. The powerfully classic Boulevard C90, plus the muscular and striking M109R lead the sales in this segment. More moderately priced selections like the Boulevard C50T and the S40 sold well also, helping prove that Suzuki dealers stock vehicles for a wide range of tastes and budgets.
Suzuki’s growing line of standard-class streetbikes continues to attract new buyers, too. The Suzuki GSX-S750 and GSX-S1000 helped Suzuki dealers more than double their sales of standard-segment motorcycles, year over year. While the entry-level appeal of rides such as the GW250 and the TU250X helped Suzuki dealers serve a new market of motorcyclists.
“Suzuki and its dealers are starting 2016 with the same strength and energy as we ended 2015,” said Rod Lopusnak, Director, Operations Head, Motorcycle/ATV Sales Operations for Suzuki Motor of America (SMAI). “We’re continuing a successful model, supporting dealers with great retail programs that make it easy for customers to buy, and helping ensure a highly desired product mix when the customers visit a Suzuki dealer.”
Among the most highly desired motorcycles, the Suzuki GSX-R line remained popular through February 2016, with sales up nearly 10 percent compared to the same month last year. The vaunted Suzuki Hayabusa gathered the most sales attention, while the prized GSX-R600 sustained the highest year-over-year gains with its 50 percent sales increase.
Motocross riders put their trust and their money behind Suzuki’s RM-Z250 and RM-Z450 through February, with year-over-year sales up more than 90 percent. The invigorated Suzuki Amateur Racing program has helped shine the spotlight on these ultra-competitive MX machines. With six new Suzuki Amateur Racing team members competing across the country, and increased contingency spending supporting scores of RM and RM-Z racers, Suzuki’s motocross lineup will remain in demand throughout 2016. Feeding the off-road spirit, Suzuki dealers increased sales of DR-Z70 enduro bikes through February, boosting that segment’s sales by more than 100 percent year over year.