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Holger Mohr Named President of Custom Chrome

Holger Mohr has accepted a new position as President, Custom Chrome, while continuing to act as managing director of Custom Chrome Europe. He will report to John Lott, CEO Global Motorsport.
“Holger will be responsible for Custom Chrome globally,” Lott said, adding that Mohr will be responsible for ensuring overall brand cohesion and market representation, including directing improved external communications, dealer development, growth and general procedural improvement including but not limited to fill rates, overall sales, enhancement to product portfolio, inventory management plus a more focused customer service approach.
Mohr says he has already drafted new business goals and strategies.
“I am looking forward to the new challenges this role presents,” Mohr said. “Since accepting the new role just last week, I am pleased to share that changes are already underway here in Morgan Hill. I am here to guide and refocus the internal team and to deliver positive results to our loyal dealer network. It is a great time to be in the motorcycle marketplace and Custom Chrome is gearing up to be the productive business partner it built its name on.”
Mohr's direct reports include Sales, Marketing, R&D, Product Development/Portfolio, Communications and Europe. The following Custom Chrome employees will now be report to him: Ed Martin, Senior Vice President Jammer/New Markets; Steve Veltri, Senior Vice President Global Sales; Scott Baider, Vice President Commercial Programs; Kevin Graff, Vice President Product Management & Marketing; and John Porcella, Director of Engineering.

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