Triumph America Sets New Monthly Sales Record
Triumph Motorcycles (America) Ltd., Newnan, Ga., retailed 1,070 units in March, 58 percent more motorcycles than sold in March 2005 and a new single month sales record for the brand in the U.S.
Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd., Hinckley, UK. Triumph Motorcycles (America) Ltd. services the Triumph dealer organization throughout the United States, Canada and Latin America.
TMA’s previous monthly sales record was 1,067 units in April 2005.
Triumph officials say growth in 2006 has been led by sales of the new triple-cylinder Daytona 675 and Scrambler 900.
“We’re thrilled with the way the public has reacted to the new Daytona 675 and Scrambler models” said Todd Andersen, Marketing Vice President, Triumph Motorcycles (America) Ltd. “but we’re even more pleased with the performance of the rest of the line as sales grew for every one of our continuing models last month. This growth put Triumph back in its proper place as the largest European retailer of road bikes in the U.S.”
