LeFrancois Retires from Yamaha

Yamaha Motor Corporation has announced the retirement of Rit LeFrancois from its corporate office after 28 years in various marketing environments for both the motorsports and parts and accessory divisions.
Throughout the years, LeFrancois’ expertise in the area of market research led to many innovative products and designs for both motorcycle and ATV applications. Most recently, LeFrancois was in part responsible for the tremendous growth of the Star Motorcycles accessory line.

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