Yamaha U. Courses Filling Fast

More than 300 Yamaha Marine dealership representatives from 214 dealerships have registered for the fall and winter sessions of Yamaha Marine's Strategic Dealer Management Symposium, part of the company's Yamaha University. The sessions will be held November 1-3 in Las Vegas; November 29-December 1 in New Orleans; and December 13-15 in Orlando.
Yamaha said 101 dealership representatives have already signed up for the Las Vegas symposium, 85 have registered for New Orleans and 130 for Orlando. Of the 214 dealerships signed up, 154 are attending for the first time and 60 have sent staff previously.
Yamaha University officials said they don't want to turn anyone away and will try to accommodate all who want to attend. However, enrollment will close at 130 students for each location.
”I think most attendees agree that the content and topics covered in each course are not difficult to understand, or revolutionary in nature,” said Dale Barnes, Yamaha Marketing Division Manager, and a Y.U. presenter. “They will tell you that the tools and materials presented to them by Y.U. instructors helped them take a step back from their daily routine and discover significant opportunities they have to enhance satisfaction and make more profit.”
“It's not about selling Yamaha, there's no hard sell or even soft sell,” said John Rigsby, Yamaha's national sales manager. “The focus is 100 percent on making our dealerships better managed businesses and to help the dealers discover new ways of increasing customer satisfaction and their bottom lines.”
For more information, or to register, call 866/863- 7918 or email registrations@stemnockgroup.com.

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