Suzuki Ramps Up Commitment to Boat Builders

Suzuki Marine, Brea, Calif., has created a corporate business group dedicated to boat builders in an effort to keep pace with its growing boat builder customer base.
Fourteen-year Suzuki veteran Gus Blakely, who has long been involved with its pre-rig program for boat builders, has been promoted to lead the new business group as its manager.
Suzuki Marine four-stroke outboard sales to boat builders doubled from 2003 to 2004, according to Larry Vandiver, marketing director for Suzuki Marine. This year's sales are keeping pace to match, and likely exceed, that growth, he said.
Suzuki attributes the increase in sales to its continued introduction of state-of-the-art, high technology, four-stroke outboards. The company's newest additions to its 2006 model year lineup - which ranges from 2.5 hp to 250 hp - are the Big Block DF150 and DF175 outboard motors.
“This new boat builder business group is further evidence of Suzuki's commitment to the U.S. market,” Vandiver said. “Gus Blakely is the ideal pro to head it up, and grow our position in the U.S. marketplace.”

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