1Q Cycle Sales in Spain Surge 85.4%

Spain’s motorcycle retailers sold 35,264 units during the first three months of 2005, up 85.4% compared to sales during the first quarter of 2004, according to Asociacion Nacional de Empresas de Dos Ruedas (ANESDOR), the country’s motorcycle manufacturers’ association.
Spain’s motorcycle retailers sold 13,548 units in March 2005, up 91.1% compared to sales in March 2004. Montesa Honda S.A moved 3,046 units, up 61.9%; Suzuki Motor España, S.A. sold 2,112 units, up 85.8%; Yamaha Motor España S.A. sold 2,096 units, up 86.6%; and the Piaggio Group (Piaggio, Vespa and Gilera) accounted for 1,337 units, a 112.9% increase.
Sales of 50cc models during the three months of the first quarter dropped 2.18% to 22,830 units. Sales of 50cc units are separated from ANESDOR’s motorcycle total. In March, retailers sold 8,341 units, a 14.52% year-on-year increase. Yamaha led the 50cc market in March with sales of 1,944 units, down 25.56%. The Piaggio Group, ini second place, retailed 1,938 units, an 11.43% drop.
The association says this year’s rise in two-wheeler sales resulted from the Spanish Government’s recent decision to allow holders of a passenger car endorsement with at least three years experience behind the wheel to drive 50cc units and motorcycles of up to 125cc without obtaining a motorcycle endorsement.
Montesa Honda S.A., Spain’s manufacturer, importer and distributor of Honda motorcycles, was established in 1980. Japan-based Honda Motor Co.’s network in Spain also includes Honda Automoviles Espana, S.A. and Honda Logistics Center Spain S.A.
Founded in 1987, Yamaha Motor España S.A. is responsible for manufacturing and marketing motorcycles; and marketing ATVs, outboard motors and power products.
Suzuki Motor Corp.’s first product from Spain was released in 1984 as a part of an alliance with Puch Austria. In 1987, when Puch was sold to Piaggio, Suzuki bought the materials in Spain and continued to produce two-wheelers there. Suzuki Motor España was born in 1989. Today Japan’s Suzuki Motor Corp. operates two businesses in Spain: Suzuki Motor España, S.A. and car factory Santana-Motor, S.A.

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