Robinson to Lead BMW Financial, Americas
Edward A. Robinson has been named chief executive officer for the BMW Financial Services, Americas Region, covering all operations in the U.S., Canada and Latin America. Robinson’s move takes effect April 1, 2005.
Robinson will assume duties handled by John Christman, who upon completion of a transition period, will take an international assignment with the BMW Group.
Robinson has been executive vice president – operations for BMW of North America, LLC, responsible for sales of automobiles and sports activity vehicles, dealer development activities and field operations in the company’s four U.S. regions since June 2002. During his tenure, the organization experienced record sales to become the largest sales subsidiary for the BMW Group.
Prior to 2002, Robinson was vice president – operations for BMW, a position he assumed in January 2001 after serving as vice president – motorcycles for BMW of North America from 1998 to 2001.
He first joined BMW of North America in 1979, serving in a variety of positions including sales, service marketing and field operations before becoming president and chief executive officer of BMW Canada, Inc. from 1992 to 1997.
BMW Financial Services, Americas Region, has a portfolio of managed assets totaling more than $18.5 billion, with nearly $18 billion of that from the U.S. market. The organization supports more than 500,000 customers in the Americas and says it leases or finances more than half of the new BMW vehicles sold in the U.S.
