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Dealers invited to live, in-person conference this year in Atlanta

As it inches closer to celebrating its 25th year in publication as a print magazine, Powersports Business will be getting the party started in November of this year with the launch of its Accelerate Conference.

The three-day event, set for Nov. 8-10 at the Hyatt downtown on Peachtree Street in Atlanta, will bring together dealers and industry members for a one-of-a-kind event that will feature dealer training and education, business growth and future planning and more.

“Dealers have celebrated unprecedented success over the past 15 months as we read about on these pages of the magazine,” said Powersports Business content director Dave McMahon, who will once again be curating the speaker lineup. “But as always, we want to help dealers take a look ahead and see where profit opportunities will lie in the coming year. We’ll plan to have another engaging lineup of workshops, seminars, case studies and keynotes to make it a valuable experience for dealers and industry attendees.”

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Dealer registration is $395, with industry representative registration at $995.

Powersports Business is proud to announce that longtime industry supporter CDK Global Lightspeed has signed on as the first sponsor of Accelerate.

“Since we launched Accelerate in May, we’ve been excited to see the enthusiasm from dealers and the industry,” McMahon said. “Most agree that an intimate event of this type is lacking, where the focus will be on strategies for the future. That we can do it in person instead of via a monitor is also a welcome attraction. And as we’ve done for nearly 25 years, we’ll help connect our partner companies with dealers in an innovative and effective way that simply makes sense.”

The lineup of presenters is being formed daily. Dealers or industry members interested in providing educational presentations can contact McMahon at

On Monday, Nov. 8, we’ll get settled in with McMahon interviewing industry insiders to get their early take on 2022 and the year that was.

On Tuesday, Nov. 9, education sessions will be held in one room from 8:00 a.m. to 12:30 p.m. Following a sponsor networking lunch from 12:30 to 2:00 p.m., we’ll gather for education sessions from 2:00 p.m. to 5:00 p.m.

And we’ll capitalize on the insight and intelligence in the room with a sponsor networking reception from 5:00 to 7:00 p.m.

On Wednesday, Nov. 10, education sessions will be from 8:00 a.m. to 11:00 a.m., with a sponsored networking lunch from 11:00 a.m. to 12:30 p.m. Education sessions will continue from 12:30 p.m. to 3:30 p.m.

Attendees and exhibitors should plan to arrive at the event on Nov. 8 by 5:00 p.m. and depart the evening of Nov. 10.


Accelerate sponsorship opportunities are available by contacting Mark Rosacker at

Complete details about the Accelerate Conference can be found at


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