Video: Red Rock Harley-Davidson uses media to promote classes

As a reporter sat on a Sons Of Anarchy-themed bike shown on the evening news, Red Rock Harley-Davidson used a traditional media outlet to get out the word of classes being offered at its dealership. You can check out the segment below.

Powersports Business recently spoke with Myrtle Beach Harley-Davidson’s Jenn Deluca about the process and benefits of getting local media coverage for the dealership and its events.

What have you done to increase exposure to your dealership? Let us know any tips below!