Parts Unlimited to distribute e-bikes, e-bike PG&A

At its recent 2020 NVP Product Expo in Louisville, LeMans Corporation, parent company of Parts Unlimited and Drag Specialties, brought in renowned high-end mountain bike innovator INTENSE LLC to showcase the company’s new moto-inspired concept electric mountain bike.

A forum was provided for dealers and vendors to share their experience with and opinions on this emerging market. The INTENSE Tazer MX e-bike was met with great interest and sparked many discussions on and off the Expo floor, as the e-mobility category starts to gain a foothold in powersports dealerships across the country.

“Pedal-assist bicycles are quickly becoming a significant segment in our industry,” said Jeff Derge, VP of Sales for LeMans. “Many of the motorcycle OEMs are now selling e-bikes in Europe and the USA and offering models that cover many riding styles. E-MTB, Road, Gravel, Commuter and Urban are some of most popular styles that are interesting for the powersports channel.

“Mark your calendars, we will be launching the INTENSE Tazer MX and an initial line of PG&A at our 2020 Fall NVP Expo in Madison, Wisconsin, on Aug. 22 and 23. We’ll have products and experts on hand to speak with you about this new category, and like always we will have the top brands, and manufacturer representatives showing their new and top-selling products from every category in powersports and American V-twin.”

“INTENSE has always engaged in and been inspired by motorsports with motocross and off-road motorcycling closely tied to our company’s history and products,” said INTENSE CEO Jeff Steber. “With the development of the Tazer, we created a true E-performance category in bicycling — innovating how E-MTB’s ride and perform while elevating the overall performance of the entire segment. With our new partnership with Parts Unlimited, we will be able to deliver a powersports-industry specific Tazer model to motorsports dealerships that’s made just for them.”