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One Show in Portland moves into space 5X larger due to growth

See See Motor Coffee Company, which operates the One Motorcycle Show (the One Show), announced that the 11th annual edition of its motorcycle art show, race, and cultural celebration of singular renown will move to Veterans Memorial Coliseum in Portland, Oregon. The iconic venue, designed by Skidmore, Owings & Merrill, opened in 1960. It is considered a masterwork of mid-century modern architecture and gives the One Show five times the space it had last year.

The move to the 197,000-SF venue puts all events for the 2020 One Show in one place for the first time. That includes the gallery of more than 200 customized motorbikes representing all eras, which is the heart and soul of the show, more than 50 artists, Saturday’s professional and amateur flat track races, four concerts, and more than 80 gear and apparel brands coming together to keep classic motorcycle culture alive. The One Show runs from Thursday, February 7 to Sunday, February 9, 2020. Indian Motorcycle will support the show as its headline sponsor. Tickets go on sale Friday, December 6.

“We built the One Show as a bonfire stoked by motorcycles as art, sport, and culture. This leap to the Memorial Coliseum makes room for more attendees, which was needed, and the message now more than ever is ‘everyone is welcome,’” said Thor Drake, founder of the One Motorcycle Show. “The One Show is for riders, non-riders, moto-curious, and everyone in between — young and old. It’s a celebration.”

Motorcycle Racing at the One Show

Returning Saturday evening is the One Pro Race, which kicks off the 2020 Super Hooligans National Championship Circuit and the professional indoor flat track schedule for the year. For the first time, the races are under the same roof as the wider One Show programming. The Pro Unlimited, Super Hooligans and Women’s classifications will split $10,000 in prize money, while there are 15 classifications total throughout Saturday.

Sponsors, Vendors and Numbers

The larger footprint was a direct response to the exponential growth of the One Show over a first decade that brought it from an industrial warehouse to a metropolitan sports arena. The 2019 event attracted 20,000 visitors over three days with more than 60 percent traveling from out of town. The 2020 show will be its largest-ever by far, with organizers estimating a 300 percent jump in attendees to 60,000 during three days of scheduled events and a comparable rate of out of towners.

As a result, there is a 25 percent increase in sponsor, vendor, and exhibitor opportunities at the 2020 edition of the One Motorcycle Show. Organizers expect a cross-section of manufacturers, parts, food, beverage, apparel, and moto-related industries to be represented. Travel Portland has committed to collaborative marketing efforts to drive tourism in relationship with the show, which aligns with the agency’s focus on experiences that drive visitation to Portland during the winter months.

Indian Motorcycle will support the 2020 One Motorcycle Show as headline sponsor, its second year involved with the show. The venerable motorcycle company leads a growing list of brands involved with the show including Stumptown CoffeeDiageoMiller High LifeThe Jupiter HotelLardoGrassaDehen Knitting CompanyFilsonICON MotosportsAtwyldDannerRev’itRuss Brown Motorcycle AttorneysBiltwell Helmets, and many more to come. Brands interested in sponsoring or exhibiting at the One Motorcycle Show can contact Marian Janes at

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