Free MIC Symposium session also open to non-members

The Motorcycle Industry Council is developing strategic tools for everyone in the industry to use, to create new riders and encourage current riders to enjoy riding even more, moving the industry forward.

“More Riders, Riding More — The Ridership Session,” discussing key, actionable updates to the industry-wide, MIC-led ridership initiative, will be free for all powersports industry professionals to attend during the MIC Communications Symposium next week, whether a current member or not.                                                                             

But space for those who are not yet MIC members is limited, so register for the session by clicking here.

“Because of the importance of the topic, the MIC will open the symposium’s afternoon session to everyone we can fit in the room, MIC members or not,” said Erik Pritchard, MIC president and CEO. “Attendees of AIMExpo presented by Nationwide got a first look at the MIC-led program in September, and we will be discussing updates to this long-term initiative. Activating the knowledge and tools being developed — across OEMs, aftermarket, dealers, retailers, industry educators, trainers, and more — is intended to harness the power of all the industry, working in concert, regardless of membership status. So we invite everyone, and together, we will rise.”

More Riders, Riding More – The Ridership Session

Thursday, November 21

2 to 4 pm

The Westin Long Beach

Register for the session by clicking here.

The MIC Communications Symposium is a free benefit to MIC members. Each year, MIC staff share updates on the state of the industry, and guest speakers are invited to share their business and marketing expertise and insights into the powersports industry. Nonmembers can register to attend the entire symposium for $275. To register for the symposium, click here.