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Dealership celebrates in-house restaurant opening

A weeklong grand opening will be held to celebrate a dealership’s newly named in-house restaurant, which includes in-house management and a motorsports-themed menu. Previously named the Sprinkle Road Tap House, the new restaurant inside Zeigler Motorsports in Kalamazoo, Michigan, is now Trak-Houz Bar & Grill.

The celebration starts Nov. 18 at 5003 Circle Park Drive. The dealership plans to hold an official ribbon cutting and private soft opening on Nov. 15, with the group’s president and owner, Aaron Zeigler in attendance.

During this event, the restaurant will host various local breweries — including Tapistry, Founders and Saugatuck Brewing — and will offer guests specials on its new motorsports-themed menu.

The newly christened venue, now under Zeigler management, will replace Zeigler’s Sprinkle Road Tap House, previously managed by Millennium Restaurant Group.

“This is an exciting time for us,” said Zeigler. “This new restaurant will allow us to better serve our guests who visit us from all around the world — and come back time and time again — for the one-of-a-kind experience that only Zeigler Motorsports can offer,” he continued.

With Michigan being one of the leading states for breweries, distilleries, and top-ranked wineries, Trak-Houz will provide patrons with options that may not be readily available elsewhere, adding to the dealer’s overall unique experience.

“This is an incredible opportunity to be able to revamp a menu more geared towards guest’s requests as well as some fun and new eye-catching items,” said Jessica Pierson, general manager of Trak-Houz Bar & Grill.

Julius Jackson, the restaurant’s kitchen manager, further confirmed the restaurant’s new vision: “Our kitchen is excited to be able to start running different and fresh daily features as well as more frequent menu changes.”

Trak-Houz will be open for lunch and dinner, Monday through Thursday, from 11:00 a.m. to 10:00 p.m., as well as Friday and Saturday from 11:00 a.m. to 11:00 p.m. — with pick-up and delivery options coming soon to

Guests will also be able to enjoy ample seating for 130 people across two different areas accented by nearly a dozen 45- to 70-inch flatscreen TVs with additional availability for special events such as birthdays, business luncheons, team outings, and rehearsal dinners.

The multi-line dealership offers vehicles from Polaris, Indian, Honda, Kawasaki, Suzuki, Ski-Doo, Sea-Doo, Can-Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road and Yamaha. It also specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment on its 50-acre facility.


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