Can-Am’s new partnership with PBR (Professional Bull Riders) was celebrated over the weekend during the PBR World Finals. The partnership was evident during the event, with the bright yellow Can-Am Cage in the middle of the arena and world champion Jess Lockwood holding up his $1,000,000 check while standing in the back of a Can-Am Defender in the center of the dirt.
For the first time ever, part of the grand prize was a brand-new 2020 Can-Am Defender side-by-side vehicle. Along with his cash winnings, Lockwood got to choose between the air-conditioned enclosed cab of the Can-Am Defender Limited or the oversized, hardworking 2020 Can-Am Defender Pro.
Much of the offerings from Can-Am included branded giveaways, interactive displays, free boot shining stations, an upgraded Can-Am Corral seating section, and more.
As part of the PBR partnership, Can-Am also announced that it has teamed up with legendary PBR athlete (and top 10 World Finals finisher) Chase Outlaw and rising PBR star Derek Kolbaba, to join rodeo personality Dale Brisby on the team of Can-Am Ambassadors.