Mitas tires expands into the motorcycle cruiser segment

Dave McMahonOctober 24, 2019

Slovenia-based Mitas tires is expanding into the motorcycle cruiser segment with its all-new Custom Force range.

Mitas, part of the Trelleborg Group, will introduce the tire range at EICMA in Milan Nov. 5-10.

The Mitas Custom Force lineup features all the important characteristics of a high-performance custom cruiser tire: durability, stability, comfort and an attractive design. Entry into the Custom cruiser tire segment represents a new chapter in the Mitas journey to becoming a full range motorcycle tire manufacturer.

The new range has been extensively tested under the most strenuous conditions possible in the U.S. as well as in different countries across Europe, to ensure the best performance.

“Premium materials, along with a robust carcass, ensure great riding performance at different speeds, under all weather conditions and on different road surfaces,” said Ksenija Bitenc, director of the Mitas Motorcycle Tires division. “Particular attention was taken during the development stage to ensure best-in-class braking and handling under wet conditions. No detail was left to chance to ensure the full satisfaction of riders even on longer journeys with a pillion rider and luggage.

“The attractive tread pattern design, with its elegant grooves, is in the shape of a moving snake; a fantastic complement to the tire for real custom cruiser riders.”

Mitas CUSTOM FORCE will be available for sale from January 2020 in following sizes: