Tucker’s Frederick named DragonFire Racing brand manager

Fort Worth-based Tucker has announced the promotion of Kyle Frederick to brand manager for side-by-side/ATV house brand DragonFire Racing. Frederick has been with Dragonfire for the last five years, starting in the warehouse assembling and packaging product. Within a year he became supervisor of assembly, then transitioned to the sales team.

“I’m ecstatic to take on this role, as it has been a goal since I started my tenure at Dragonfire,” Frederick said. “I see so much potential in the brand and look forward to being part of it as we grow and further expand our reach while serving our customers and dealers better than ever.”

Frederick has been an off-road enthusiast for 10 years, keeping his eye on the development of the side-by-side market since the launch of the RZR 800. His diverse background and familiarity with the brand make him the ideal choice as DragonFire Racing’s new brand manager.

“I’ve worked with Kyle for the last two years, and have seen him grow. I know he will carry the vision and direction of DragonFire Racing,” said Justin Lasater, director of Off-Road Brands for Tucker. “I’m excited to work with Kyle as he starts his new venture partnering with a great company like Tucker Powersports.”