Suzuki recently made history by winning both rounds of the MotoAmerica Superbike championship as well as the MotoGP race at the renowned Circuit of the Americas (COTA) racetrack in Austin, Texas. In honor of those victories, Suzuki Motor of America, Inc. announced its Suzuki Epic Victory Celebration, which is a heightened promotional activity highlighting the historic wins made by Team Suzuki ECSTAR’s Alex Rins, and Yoshimura Suzuki riders Toni Elias and Josh Herrin. This celebration will run for the entire month of May in Suzuki dealers across the country.
This event will encompass comprehensive POP elements that will be placed in and around Suzuki dealers, celebrating the COTA clean sweep. In addition, Suzuki will be promoting the achievement through its national marketing channels, including social media, digital advertising, the Suzuki website, and ongoing PR activities. The Suzuki Epic Victory Celebration will run parallel to its ongoing promotional activities already in place.