More dealers added to Honda’s trackside support program
As Red Rider Support begins its fifth year, American Honda continues to expand the trackside support program, with one new Support Team and three Support Dealers added. The program provides access to parts and service for amateur competitors at racing events across the country.
Phoenix Racing Honda (which just clinched the Open Pro and 250 Pro Championships in Kicker Arenacross) will provide trackside support at the Grand National Cross Country series (GNCC), expanding on the support already in place through JCR Honda and SLR Honda at the National Grand Prix Championship (NGPC) and WORCS series, respectively.
In addition to the Support Team component, Red Rider Support operates through local Support Dealerships, including Allen, Texas’s Maxim Honda in the AMA District 41 Texas MX State Championship; Hillsboro, Oregon’s MotoSport Hillsboro in the Pacific Racing Organization (P.R.O.); and Storm Lake, Iowa’s Storm Lake Honda in the AMA District 22 Iowa Moto series. Beginning in April, three additional dealerships will join the program, with Conroe, Texas’s Cycle Shack North supporting the Texas State Championship Enduro series; Bremerton, Washington’s Brothers Powersports supporting the Pac West Motocross series; and Lowville, New York’s Lowville Sport supporting the Central New York Motocross Racers Association (CNYMRA).
Finally, American Honda will continue to provide in-house support at selected amateur national motocross events, beginning with next month’s Ricky Carmichael Amateur Supercross in Daytona Beach, Florida; followed by the James Stewart Freestone Spring Championship in Wortham, Texas; the California Classic Championship in Pala, California; the Mammoth Motocross in Mammoth Lakes, California; the Amateur National Motocross Championship in Hurricane Mills, Tennessee; and the Winter Olympics in Alachua, Florida.
“Amateur racing is vital to the success of the sport, so it’s critical that Honda have a lively grassroots program,” said Brandon Wilson, manager of Advertising & Motorcycle Sports at American Honda. “We’re able to support some of the bigger races ourselves, and with the collaboration of our partner Support Teams and Dealerships, we can have an even wider footprint. With these new additions for 2019, Red Rider Support is healthier than ever.”
