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Helmet House appoints new director of products

Helmet House Inc. has promoted its product manager, Spencer Lee, to lead the products department as its new director of products, apparel and accessories.

In this role, Lee’s primary focus will be on the continued development and growth of Helmet House’s two proprietary apparel and gear lines, Tourmaster and Cortech. For each line, Lee will determine product direction and evolution, as well as partner with marketing and sales to execute new branding initiatives. Further, Lee will work closely with sales and ownership to explore additional product lines for distribution opportunities.

“On the heels of Helmet House turning 50 this year, to be entrusted with this level of responsibility is a great honor,” Lee said. “We have an amazingly talented products team, and I’m looking forward to working with them in this capacity.”

Lee has been with the company since 2016, first focusing on product development and support as a product specialist. Lee’s expertise and product knowledge proved invaluable, and Lee was promoted to a product manager role in 2018. Prior to Helmet House, Lee spent several years gaining product development and management experience within the cycling and surfing industries, most notably with Giant Bicycles and Rip Curl USA.

“We are excited to see Spencer take on this new role and have all the confidence in him to lead our products team,” said Helmet House Inc. President and Co-Founder Bob Miller. “With a renewed level of energy and excitement behind Tourmaster and Cortech, a talented team, and a new marketing direction, the future is very bright.”

 

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