Ex-MTA president Blackwell shifts to Tucker

Tucker Powersports announced the hiring of Greg Blackwell to the new position of senior vice president of Sales and Marketing. Blackwell adds 30 years of powersports experience with KTM North America, Lemans Corporation, Metzeler Motorcycle Tire North America, and most recently as president of MTA Distributing. Tucker Powersports is a division of Motorsports Aftermarket Group (MAG).

Noting MAG’s strategy of hiring candidates with aftermarket or powersports credentials, Mike Buettner, board member and interim CEO, said, “We are aggressively hiring the best industry talent and we’re thrilled to add Greg to our team. With his experience, he’ll hit the ground running and have an immediate impact. The velocity of change we are executing is necessary in this rapidly transforming industry. And we are not done yet.”

Blackwell joins industry veterans John Potts and Greg Heichelbech, who were recently added to the leadership team at MAG.

The new role will be focused on building relationships, achieving Tucker’s sales and revenue goals, delivering an outstanding experience to dealers and growing market share through strategic partnerships. Kenan Ikels, vice president of Sales and Customer Support, will continue in his role and will report to Blackwell. In the new organizational structure, marketing will become a separate functional group in order to better serve Tucker dealers.

“I’m really impressed with the Tucker’s desire to grow their business and support their dealers,” Blackwell said. “My initial focus will be on meeting with key dealers, preparing for the January Dealer Show and planning programs that benefit Tucker dealers. The future is bright for Tucker and our partners.”

Blackwell is a passionate and accomplished street and off-road motorcycle rider. He joined the company on Nov. 12.

The Tucker Show takes place Jan. 24-25, 2019, at the Fort Worth Convention Center.