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Dealership relocation allows for more on-site events

BMW Motorrad USA has announced the opening of BMW Motorcycles of Concord, California. The dealership — now operating at 1240 Willow Pass Road — has relocated to a larger, completely new facility from its previous location in Walnut Creek.

Under the leadership of dealer principal Eric Wight, the East Bay’s only exclusive BMW motorcycle dealership will offer a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities in a new retail facility with a 3,000-square-foot showroom.

A grand opening celebration is planned for Saturday, June 23 from 9 a.m. to 5 p.m., featuring a barbecue lunch, commemorative T-shirts, discounts and specials throughout the store, and a special two-wheel guest — the BMW HP 4 Race.

“Eric and his family have a track record of success with BMW motorcycles, which will serve them well in their new location,” said Michael Peyton, vice president of BMW Motorrad Americas. “They and their knowledgeable friendly staff have been working with BMW bikes and serving the BMW riding community in the Bay Area for more than a decade.”

“We welcome the opportunity to introduce more riders in this region to the BMW brand and the premium level of customer service that an exclusive BMW dealer offers,” said Wight, who also has owned and operated BMW Motorcycles of San Francisco since 2008. “With our larger facility, added parking and more centralized location in Concord, we will be able to host more on- and off-site events for the community and continue to build our reputation as a reliable source for service and support.”

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