Harley-Davidson teams up with men’s grooming brand American Crew
Men’s grooming company American Crew is teaming up with Harley-Davidson to craft unique experiences and events for consumers worldwide.
Photographer David Raccuglia shot the upcoming American Crew and Harley-Davidson advertising campaign, Style for the Road, in Marfa, Texas this past spring. The images will appear in advertising and brand collateral in salons and barber shops around the world. The two brands will come together in several social media activations and public relations initiatives over the course of the partnership, including Harley-Davidson’s 115th Anniversary celebration in August.
“Both American Crew and Harley-Davidson, two leading brands in their categories, will have mutual benefits through the digital collaborations and exchanges in consumer and professional events,” said David Carvalho, global president of Portfolio Brands at Revlon. “Over the coming months, our new campaign, Style for the Road, will bring together the strength and values of both brands, supporting our key American Crew initiatives.”
To kick off the collaboration, American Crew filmed and produced a short film, featuring both iconic brands, which can be viewed on American Crew’s Youtube page today. The full Style for the Road campaign will go live in July.
Fans can follow the journey of American Crew and Harley-Davidson by visiting www.americancrew.com and on Instagram, Twitter, Facebook and Youtube with hashtags #stylefortheroad and #HDxAC.
