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Triumph dealership opens in New Mexico

Triumph of Albuquerque, a single-line Triumph Motorcycles dealership, opened last week in Albuquerque, New Mexico. The only active Triumph seller, the dealership will also carry some pre-owned bikes, and will service all types of motorcycles.

It’s the first step into dealer ownership for owners Scott Metcalfe and Scott Cloninger, both longtime motorcycle enthusiasts and racers. Cloninger said that being first time owners/operators, it made sense to just focus on one brand. And given that there were no other Triumph dealers in the city — let alone the state — he believes that they will draw in plenty of brand enthusiasts.

The new dealership celebrated the return of Triumph to Albuquerque, New Mexico by hosting a grand opening party April 14. Photo courtesy of Triumph of Albuquerque

“We’re hanging our hats on a zero-pressure sales environment and a full service environment, we plan to provide top-notch service for anyone that wants to bring in a motorcycle,” Cloninger noted.

The dealership is located at 5201 Quail Rd NW on the west side of Albuquerque, and is in a visible location off Sate Highway 45 nearby where it intersects Interstate 40. The 6,000 square foot space, a former Napa Auto Parts store, was vacant for about five years before Cloninger and Metcalfe found it. As a result, there were plenty of renovations that had to be done.

“There was a whole lot of stuff we had to do, it was basically a big box when we started,” Cloninger said. But we looked at several different locations and with this one, the size was right, the location was right and the price was is really good.”

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