EICMA 2017: Show sees 24 percent attendance increase

The 75th edition of the ECIMA Motorcycle Show attracted attendees at a rate not seen in decades during the show’s four-day run in Milan, Italy.

Following the opening two days for trade and press, the public once again was consumed by the show, with a 24 percent increase in attendees compared to the 2015 edition. Most came to get the first look at the more than 150 world premieres of motorcycles and products presented at EICMA.

The exhibitor count of 1,713 was a 20 percent increase compared to 2015. The exhibitors were based in 42 different countries, with 61 percent of the exhibiting companies based abroad. Also, the exhibitors occupied 15 percent more show floor space than they did in 2015.

“The International Bicycle and Motorcycle Show is confirmed as the most important event in the world for the whole industrial chain of two wheels,” said Antonello Montante, President of EICMA S.p.A. Photo by Dave McMahon/Powersports Business

Further, attendance by trade professionals was up 28 percent compared to 2015.

Now in its 103rd year, EICMA remains a privileged point of reference in the world of two wheels.

“The International Bicycle and Motorcycle Show is confirmed as the most important event in the world for the whole industrial chain of two wheels,” said Antonello Montante, President of EICMA S.p.A. “An appointment that cannot be missed, a new model characterized, today, by a strong international connotation. The records of this 75th edition make it the best in recent decades from all points of view: the number of exhibitors, the surface area occupied, the attendance by professionals and the public. The Show confirms Milan as the world capital of the two wheels. A model that is synonymous with excellence, Italian know-how and which today is a reality and a great asset for the whole country.”

 

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