Ray Price Harley-Davidson, a 2016 Power 50 dealership, has partnered with North Carolina-based Graybeard Distillery, makers of Bedlam Vodka, to build the Bedlam Vodka custom motorcycle. The Bedlam Bike will be unveiled at 8 p.m. on Friday, Sept. 22 at The Anchor Bar located at 207 Fayetteville St., Raleigh, during The Ray Price Capital City Bikefest. After the unveiling, the Bedlam Bike will be parked in the Bedlam Vodka booth at Bikefest and will be used as the center point for donations of products to benefit those affected by Hurricane Harvey in Houston.
“Both teams are eager to assist and hope that the necessities that we can provide will ease some of the suffering of Houston’s residents,” said Mark Hendrix, general manager of Ray Price-Harley Davidson. “After the unveil, the Bedlam Bike display will be a photographic opportunity meeting point for community drop-offs, which will be batched and sent immediately following Bikefest.”
“The immediate synergy between our companies, not only from a branding perspective with the Bedlam Bike, but also the harmonious working collaboration that developed between our teams made it immediately apparent to both of us that we needed to leverage that partnership to help Houston,” said Brandon Evans, CEO of Graybeard Distillery. “As such, Graybeard and Ray Pricewill be matching all product donations made at the Bedlam Bike display by the community in order to help citizens affected by Hurricane Harvey.”